Sports Direct Penrith Grand Opening
Looking for something exciting to do with the kids in Western Sydney? Sports Direct is opening at Westfield Penrith on Saturday 31 October 2026, with a Grand Opening packed with giveaways, entertainment and activities for sporting families.
From football and basketball to running and everyday activewear, the international sports retailer is bringing a new shopping destination to Penrith.
And they’re making sure their opening day is one to remember!
Be Among the First 300 Customers for a Giveaway
If you love a good giveaway, you’ll want to set your alarms.
The first 50 customers through the doors at Sports Direct Penrith will receive an exclusive gift bag PLUS a $100 Sports Direct voucher.
The next 250 customers will receive a $50 Sports Direct voucher.
That’s 300 customer giveaways to celebrate the opening, with no purchase necessary.
With doors opening at 9am, families hoping to receive one of the limited giveaways should plan to arrive early.
Meet Jack Cogger and Thomas Jenkins
Young sporting fans will have the opportunity to meet Jack Cogger and Thomas Jenkins, who will be making a special in-store appearance between 10am and 11am.
It’s an exciting addition to the Grand Opening celebrations for families who love their sport.
Create Your Own Personalised Trading Card
Ever wanted your own trading card?
From 11am to 2pm, Sports Direct will be hosting a personalised trading card photo booth where visitors can create their very own trading card.
There’s also a live DJ bringing plenty of energy to the opening celebrations.
Discover the New Sports Direct Store
Whether you’re shopping for your child’s next sporting season, refreshing your training gear or looking for a new pair of runners, the new Sports Direct store will offer a range of sports footwear, clothing and equipment.
It’s a new place for Western Sydney families to explore their favourite sports and discover something new.
Sports Direct Penrith Grand Opening Details
Date: Saturday 31 October 2026 | Time: Doors open 9am | Location: Sports Direct, Westfield Penrith
Player appearance: 10am–11am | Trading card photo booth: 11am–2pm | Entry: Free
Add it to your weekend calendar and get ready to celebrate the arrival of Sports Direct in Penrith.
Sport Starts Here.
