About
my story
Carolaine Hartigan and Western Sydney Mums represents all that is powerful in Western Sydney.
Founder Carolaine was born in Mount Druitt and has lived and worked in Western Sydney her whole life (with the exception of the well-trodden stint overseas). Carolaine deeply feels the biases that exist that can keep brands from fully understanding and maximising on Western Sydney audiences, and so, as a devoted Mum-founder raising two kids with her husband in Western Sydney, Western Sydney Mums (WSM) was born in 2019 with the mission to flip stereotypes and showcase local Western Sydney businesses.
Carolaine is passionate about telling the stories that make living in Western Sydney so rich. There are so many fun and exciting experiences for the whole family – there’s so much more to Sydney that’s west of the Anzac Bridge! Carolaine and her team love to connect with brand owners, help families, and make a positive impact on the Western Sydney community that she calls home.
Western Sydney Mums is far more than a Mummy-influencer. It is an active and dynamic community of household decision-makers that is on a continual upward trajectory. Fast facts for our audience include:
- 138K+ followers across Facebook, Instagram, and TikTok
- Facebook: 34K+ followers + 30K in our private WSM group; 93% female audience
- Facebook reach: 660K+ daily
- Instagram: 56K+ followers; 230K+ accounts reached/month — 83% Sydney-based
- TikTok: 18K+ followers; 206K+ reach/month (minimum)
- Email list: 7.6K+ engaged subscribers
Western Sydney Mums (WSM) is the go-to platform for brands wanting to connect with a powerful, engaged audience in one of Australia’s fastest-growing regions. We cover what matters most to local women and families — from the best in food, events, and activities, to job listings and small business support. With a strong, trusted voice in the community, WSM is where locals turn for recommendations, inspiration, and connection. If you’re looking to tell your brand story in a real, relatable way — and speak directly to women and mums who are decision-makers in the home — WSM is your way in. Let’s showcase your brand where it matters: in the heart of the West.
About Western Sydney
Western Sydney is home to 2.6 million people — and it’s growing fast. With suburbs like Schofields and North Kellyville exploding by over 900%, and Box Hill seeing a 1,770% surge in children, this region is the future of Greater Sydney. You simply can’t market in Sydney without Western Sydney. It’s where families are settling, spending, and shaping trends — and mums are the key decision makers when it comes to events, experiences, and everyday purchases. If your brand isn’t speaking to this audience, you’re not in the conversation.
